Ideation Process in Detail
This section, shows preliminary stages from beginning to end. The poster was commissioned by Florida Studio Theater to publicize their annual New Play Festival. The growth of the program and the enthusiasm of the public response to it, suggested an opportunity to create a poster that captured the drama and innovation exhibited through the many submissions by both existing as well as new authors. Additionally, I had become familiar with this particular theater through friends who were behind the scenes in bringing the performances to the theater’s stage. The following series is how things went.
Thumbnail Sketch for "Florida Studio Theater New Play Festival " poster. Actor in costume on stage reaches out through the curtain to a young child. Graphite on tracing paper.
Alternative view for previous idea. Side view of child welcomed to the stage. Graphite on tracing paper.
Thumbnail sketch. A third viewpoint, emphasizing the child's face, in greeting from the stage. Graphite on tracing paper.
Thumbnail sketch: A child actor in an overly large costume, on a stage. Graphite on tracing paper.
Thumbnail Sketch: Just curtains with a very small actor on the stage. Graphite on tracing paper.
Preliminary drawing: Florida beach with clouds, behind the curtains, tiny actor and stage. Graphite on tracing paper..
Preliminary Drawing. Theatrical smiing mask peeking through stage curtains. Graphite on tracing paper.
Preliminary Drawing. At the theater, view from the audience. Graphite on tracing paper.
Preliminary Drawing. A stylized Florida Stage Set. Graphite on tracing paper.
Preliminary Drawing. Sunglasses on the stage. Graphite on tracing paper.
Preliminary Drawing. Stage set in a Florida jungle location. Graphite on tracing paper.
Preliminary Drawing. The first version of the idea that became the poster. Graphite on tracing paper.
Preliminary positive / negative shapes poster study. Graphite on tracing paper.
Preliminary positive / negative shapes poster study. Dark mask shapes on a light sky. Graphite on tracing paper.
Color Study 1 Gouache.
Color Study 2 Gouache.
Color Study 1. Pastel.
Color Study 2. Pastel.
Color Study 3. Pastel.
published poster. "Florida Studio Theater New Plays" Poster.